Second Catch Animation
In year one of our Recreational Boating & Fishing Foundation women's campaign we ran some research that found that 87% of women who fish have higher self-esteem, confidence, grit and perseverance than women who don’t. During year one kickoff I asked the group (mostly women) if they still fished and the stories were very similar. That we were introduced by dad/uncle and during our teen years we either weren't invited or fell out of interest. From there, we realized that we were seeking new women to fish, but what about those of us who did, but stopped?
We created an animated video to tell this story and remind dads and daughters that it's never too late to get back out on the water.
Behind the Scenes
From our friends at MAKE studios.