Second Catch Collection
In year one of our Recreational Boating & Fishing Foundation women's campaign we ran some research that found that 87% of women who fish have higher self-esteem, confidence, grit and perseverance than women who don’t. After shouting the life-changing benefits from the roof tops, in year two we decided to go head to head against a common source of insecurity while reaching a new audience of women.
Women often hold onto old clothing that makes them feel insecure. Through Second Catch Collection they could send in their old clothing to be upcycled into beautifully designed fishing garments for women and girls. All to bring awareness to the life-changing benefits of fishing so they can find confidence on the water.How it worked:
First we made a call for donations.
What women wrote as they donated
“I’m sending in a dress that doesn’t make me feel good anymore. I want to change that.”
— Maria N.
“Would love to see my clothes repurposed, for female anglers especially! Love it!”
— Hannah S.
Our design partner—Rentrayage—took scraps to sketches to sewing.
Second Catch Collection
Second Catch Collection
