Fendt’s Rise Before Sunrise with Luke Bryan
Farmers put in a full day’s work long before the sun rises. So we helped Fendt team up with Luke Bryan to create this 20-episode content series where Luke woke up with farmers to keep them company as he reconnected with his farming roots. New episodes were released when farmers started their day — before sunrise. So, if you wanted to be the first to see exclusive Luke Bryan content, you had to set an alarm and wake up with farmers.
Nicknames Social
The second Luke mentioned wanting to name his tractor, we knew we had to take the opportunity to turn this into social engagement. His fans went wild with ideas and we picked one lucky winner to not only have the honor of naming his tractor, but also seeing him at his show.
